Lauretana mineral water has got a beautiful story.
The source was discovered more than half a century ago by Teresio Rossello while he was walking in the mountains. It was situated in a place named Caruzza , in Graglia municipality at 1050 metres above sea level. A pristine place , far from industrial and urban sites. “ Thirsty “ he refreshed himself at a source and the sensation he felt was a satisfying lightness.
Teresio Rossello took a sample of water to have it analyzed : “ This water is simply exceptional “ they answered. More thorough exams followed at the Institute of Chemistry of the University of Turin. The result confirmed what above mentioned.
The first plant was built at about 850 metres of altitude close to the source, from which the water was piped directly for spontaneous fall through stainless steel pipelines.
The activity of bottling started in 1965 and the water merchandised was named Lauretana.
With Antonio Pola , CEO, and the President of the Company Giovanni Vietti , “ the blue gold” from Biella was able to seduce the whole world : Europe, United States,Australia, China, Japan , Russia , where Lauretana – still, sparkling or mild – can be found in the best restaurants. A simple product, but of great value, , with an unaltered and unalterable taste , pure and uncontaminated as it springs from the source.